Telephone Tracking enables you to monitor calls out of your website and understand exactly what marketing activity brought them there; whether it was from a different website, Google or your own paid search effort.
So no longer will you need to guess how your caller has discovered you.
Telephone monitoring is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords have an intrinsic need to monitor the calls that are relevant to their key words, in order to understand which keywords deliver call conversions. markting call tracking Without visibility of telephone conversions, it is not really possible to work out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords telephone conversions enough?
Most customers are looking to monitor not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes from, since it allows you to see your ROI for each of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing channels, key to the success of any business.